The Reliable Fat Loss Formula

 The Fat Loss Rumors Are True

People all over the world are losing weight eating foods like ice cream, tacos, guacamole, cheeseburgers, ice cream and pizza.

Up until now, you've been lied to.

Fat loss doesn't have to suck as bad as everyone makes it out to be. 

In fact, losing weight is easy if you have the right system.

I'm going to show you about a tried and true fat loss system to transform your body by eating foods you love. 

I will give you the tools you need to lose weight without spending hundreds of dollars on supplements, hours slaving over a hot stove, killing yourself with long grueling workouts and skip the post-diet weight gain phase.

Stop Letting This Happen To You

A friend of yours makes a jaw-dropping transformation so you read about the new diet craze that’s responsible for it and are flooded with motivation. 

“This time is going to be different than the others,” you tell yourself.

12 weeks without grains, dairy, and processed foods and a strict shake regimen that the diet calls for.  

You’re ready to eat clean and transform your body.  

In a few weeks, the fire that you started with is starting to fade and it becomes a chore that you dread. 

The shakes taste like shit and all you want is one little Skinny Cow ice cream sandwich. But you can't do it. No way in hell can you eat that on this diet. 

3 weeks in your willpower is low and you are feeling drained. You have your best friends birthday dinner at their favorite restaurant, a killer Mexican place with the best tacos.

You know the rest of the story. It doesn’t end well. 

One drink turns into four, which turned into six tacos and your own bowl of guac and chips. 

The next day you feel terrible and decide the rest of the week is a wash. You’ll get back to your diet on Monday, but you and I both know that never happens.

Monday turns into next week, and next week turns into the next. 

Next thing you know you are 6 lbs heavier than when you started this diet. 

I Was Just Like You

It's important for you to know me and I've done this all before and understand where you are coming from. 

Would you take financial advice from a guy living in a cardboard box, scraping together nickels for a fresh 40 ounce? 

I sure as hell wouldn’t, so why do that with your health?

Hi I'm Joey,

This program has taken me over 9 years to put together. I've spent thousands of dollars on courses, a master's degree in Exercise Science, certifications, and internships with some of the best coaches in the country. 

I coach clients who run huge corporations, football players, Olympic hopefuls, models, WWE Divas, soccer moms, college guys and blue collar working men. 

They all have one thing in common... 

They all want to look better, feel better, be healthier but enjoy life with good food, family, and friends.

I am going to show you how. 

  • No more banned foods or eating like a bunny rabbit. 
  • People are going to say "how can you eat that stuff and still lose weight?"
  • You're going to spend some money on new clothes or dig out your old ones that don't fit you right now.  

Those aren't bad problems to have.

The Missing Link

You know how to lose weight, you should diet, you know you should workout. 

You haven't found a reliable way to lose weight and keep it off.

This isn't proof that you're never going to lose weight and it doesn't make you a failure. 

You've just been lied to by people who've made millions off of scamming people. 

  • What would it feel like not to stress about being in a bathing suit?
  • How would it feel to have more energy and in the best shape of your life?
  • What would your days be like without lugging around that spare tire?

Instagram influencers selling detox teas, Dr. Oz's miracle pills and tricks, CNN's latest exercise, Fitness magazines pushing supplements loaded with crap empty your pockets and rot your insides.  

I've thrown my hard-earned money into this too, they're convincing and know exactly what to say. 

Take everything you've ever learned about dieting, working out, supplements and the anxious feeling that comes along with it, roll it up into one big ball and throw it in the trash.

This Is Not For You!

I want to make it clear this course is not for everybody. If you fit the criteria below this course is not a good fit for you.

  • People looking to get into bodybuilding physique shape in the near future
  • Elite level athletes
  • Closed minded people

If you made the cut, continue reading. You're going to love this.

Why I Hate 99% Of Supplement Companies

What Trainers And Supplement Companies Don't Want You To Know

They want to get you hooked on a special diet or supplement so you rely on it. They want you to feel like you need to it see results.  

Here's another dirty secret...

Most of the biggest fitness magazines are owned by supplement companies. 

Is Losing Weight Really This Complicated?

You’ve probably had success with low carb diets but they left you feeling drained and worn out. With these diets, your food options are limited and make it stressful when you go out to eat with friends.

Most diets involve restricting certain foods in hopes they create a miracle fat loss effect. 

This works for the simple reason that it restricts the total amount of calories you eat during the day. 

When you restrict foods it creates cravings and is a recipe for disaster. 

Your willpower is low, which will happen when you are dieting, it's extremely hard to lose control and snowball into a downward spiral. 

The Reliable Fat Loss Formula is a course that has worked with countless people and it will work for you too.

Keep reading and I will tell you why.

Calories Don’t Matter

The Biggest Lie Your Fat Loss Guru Told You

Anyone who tells you calories don’t matter — run as fast as you can and don’t look back. They are dead wrong and will leave you spinning your wheels forever. 

It’s nice to think you can’t get fat from eating “clean foods” like brown rice, avocado, coconut oil, oatmeal, chia seeds, almond butter, and granola, but you can. 

I did and I see it all the time with new clients who “eat clean”, especially when those foods are high-fat foods like most of the ones I just listed. 

Yes, even if they are considered “healthy fats.” 

Don't worry you aren't doomed forever.

To lose weight you have to eat below a certain amount of calories so you need to know how much you should be eating every day.

This program uses something called ‘Simple as Hell Fat Loss Calculator’ which tells you how much you should be eating to guarantee you see results. 

It takes out the guess work. All you have to do is fill in TWO numbers. 

20 lbs in 2 weeks sounds sexy but it's not realistic or healthy. 

The fat loss calculator calculates for a healthy 1-2 pounds of fat loss every week for months and months. 

One Rule You Can Never Break

This Changes Dieting Forever 

Flexible dieting is a way of eating that gives your body the nutrients and energy it needs but allows you to eat foods you love. 

You've probably seen the words "macros" or "macronutrients" being thrown around on the internet. This refers to protein, carbohydrates, fat, and alcohol. 

Ice cream, sushi, tacos, pizza, chicken, rice, and Doritos are all made up of different combinations of macronutrients. 

Flexible dieting doesn’t mean you can stuff your face with pizza, pop tarts and ice cream for every meal of the day.

‘The 80/10/10 Rule’ allows you to foods you love but still lose weight. 

Learning how to apply the 80/10/10 rule will allow you to fit these foods into your diet at the right times and not derail your progress. 

Do you want to make sushi and have a glass of wine on date night with you lady?

You can if you are still hit your target for the day. 

 Grab your phone and send a text to yourself with your three favorite foods that aren't considered 'healthy.' 

Imagine eating these foods and still losing weight. 

I will teach you how to ‘Create Your Perfect Day' which will allow you to see how you can fit your favorite foods into your diet and still burn fat on a regular basis.

You Can Lose Weight Without Exercise

You Don’t Have To Exercise 

If you don't exercise progress is much slower and you won't see the same jaw-dropping transformation.

You also don’t get the health benefits that come along with strength training such as preventing osteoporosis, and improving heart health, hormone production, sex drive, etc. 

Strength training improves the way you look and feel, but also improves your health and will add lean muscle to your frame. 

Don't you think you will be much better off with a healthier, more energetic body than just a smaller, frailer, weaker you?

Instead of following a workout that is boring and keeps you in the gym for hours, The Reliable Fat Loss Formula has different workouts depending on your experience level and the equipment you have available. 

  • How good would it feel to slip on your favorite jeans that your belly outgrew?
  • How would it feel to have the reputation of the guy at the office that everyone goes to for advice because he is in such great shape?
  • Imagine how much more productive you would be at work if you had more energy and focus for the day. 

Not only will you see your body change, but so will your confidence, pride, reputation, productivity.

Weight Loss Gold Mine

Before I tell you about the program I've created I want to make sure you have a grasp on what's necessary to finally see a change in your body you've been looking for. 

After all the years I have spend in fitness and the hundreds of clients I have personally coached I have realized for someone to be successful with fat loss, they had to be cover these 4 things. 

If they didn't follow these 4 principles it would all fall apart and their progress would suffer tremendously. 

1. Eat fewer calories than you burn throughout the day

If you overeat you will get fat. It doesn't matter if the foods are healthy or not.  

Calorie dense (like healthy fat foods) are the reason many people can't lose weight even though they eat healthy. 

It's possible to get fat eating Paleo, I've done it. 

My 'Simple As Hell Fat Loss Calculator' takes the thinking out of the equation. All you have to do is punch in two numbers.

2. Take a flexible approach to dieting with The 80/10/10 Rule 

Research has shown the more restricted we feel, the more cravings we have. Strict diets which ban food groups never last long and aren't sustainable. 

A flexible dieting approach following The 80/10/10 Rule. The majority of your food intake consists of minimally processed foods (see food choices below). 

  • 80 Whole unprocessed foods you love from the list 
  • 10% you like (not love) but that you NEED 
  • 10% whatever you want but in MODERATION

3. Supplements are greatly overestimated

This is the last thing you need to be focusing on. Once everything else in order and you can eat properly then it's time to think about adding a few quality supplements. 

The most important variables in your weight loss success will be:

  • Your workouts
  • Nailing your macros or habit changes
  • Eating your protein
  • Lots of H20
  • Lots of high-fiber "free" veggies

4. Your workouts should be geared towards fat loss

If you want to lose fat it makes sense to workout in a way that will burn the most calories, but that's not always the case. 

Relying too much on cardio is a very crucial mistake that many make. 

It's important to strength train at least 3 days per week when you are trying to lose weight. Not only will you improve the way you look and feel, but also improves your health and will add lean muscle to your frame. 

You will lose weight faster, slow down the aging process, improve heart health and hormone production, and increase your sex drive. 

That is why I created 'The Reliable Fat Loss Formula'. 

I wanted to create a system that covered these specific elements in a way that was easy for busy people to follow and produced results you can count on.

That is what I have for you today.

Introducing 'The Reliable Fat Loss Formula'

A 4-Week Blueprint To Make Your Fat Loss Simple, Reliable And Effective

Once you're in the course you are going to be taken through a step-by-step process giving you exactly what you need to implement to change your body for good. 

To create 'The Reliable Fat Loss Course' I took the best practices from the most successful diets, dissected the research, consulted with some of the best coaches in the industry, and used my results, and the experiences of my clients to create a second to none fat loss program.

And that's only the beginning.

I've packed together everything you need to know to lose weight easily. 

The 4-Week Video Course

The course is broken down into 4 main modules. Inside each of the modules, there will be 3-4 lessons packed with the most valuable and effective transformation information. 

Week 1 - Module 1: Welcome to The Reliable Fat Loss Formula 

Finally, A Fat Loss Program You Can Count On, Ground Zero: Starting From The Bottom, The Roadmap For Fat To Fit, 3 Killer Fat Burning Programs

  • How to finally relieve you of cravings and hunger pains 
  • A dieting approach that the perfect fit for you (just like a tailored suit)
  • One simple calculation that will change how you diet forever

Week 2 - Module 2: Short Term Tracking For Life Long Results 

Short Term Headache For Life Long Results, What You Need To Eat To Look Awesome, How To Know What Foods Are The Best

  • No more worrying about what foods you should be eating, just pick from this huge list
  • Know the real difference between the most popular diets and why this is the best for you
  • How to prep yourself, your kitchen and your home for success

Week 3 - Module 3: Making This Diet Stuff Easy For Life

The Mindset of All Successful Dieters, The Real Truth Why You Aren't Losing Fat, Giving The Middle Finger to Fat Loss Plateaus

  • The bullet-proof mindset that all successful dieters have
  • Myths and lies that are actually holding you back from the body you want, and how to bust through them
  • The biggest mistakes you're making and how to throw them aside and change today

Week 4 - Module 4: Stay Fit And Add Years To Your Life

Adjusting Your Diet For Life Long Results, How To Stay On Track Even With Parties, Booze, and Babes, What's Next For You

  • How to model your day, night and day after a long party night so you don't ruin your progress
  • Don't screw up your gains just because you went out for dinner, know how to stay on track when eating out
  • Making the jump from tracking your macro's to a most sustainable, and mindful approach that will last you a lifetime.  

Additional PDF's and Workbooks

Each lesson has specific PDF's, workbooks and downloads that will help set you up for weight loss success. Some of the workbooks include:

Progress and Adherence tracker, Fat Loss Calculator, Beginner, Intermediate/Advanced, Bodyweight workouts, Food Shopping Guide, Cooking and Kitchen Essentials Checklist, Sample Meal Schedule, Homemade seasoning, dressing and cooking recipe ideas, Visual guide to what your meals should look like, Supplement 101 Guide, 9.5 Ways to Stay on Track When Progress Stalls, Create Your Perfect Day Exercise, Healthy Habits to Master, How to Stay on Track When Eating Out, And More…


  • Lifetime Access to The Reliable Fat Loss Formula Course (4 modules, 12+ lessons)
  • Downloadable Guides and PDF’s 



  • Lifetime Access to The Reliable Fat Loss Formula Course (4 modules, 12+ lessons)
  • Downloadable Guides and PDF’s 
  • PLUS EXTRAS: 2 online transformation events with Joey



  • Lifetime Access to The Reliable Fat Loss Formula Course (4 modules, 12+ lessons)
  • Downloadable Guides and PDF’s 
  • PLUS EXTRAS: 2 online transformation events with Joey
  • PREMIUM EXTRAS: Weekly accountability check-ins, Comprehensive diet and lifestyle evaluation, Advanced diet recommendations, Tailor made training program designed specifically for you, 30-minute one on one breakthrough Skype call


Is This Right For You?

It’s easy to fall victim to fads, tricks, and tactics that only end up frustrating you. 

  • If you have ever been on a diet before and failed
  • If you dieted and managed to put all the weight back on
  • If you want to learn how you can lose weight and still eat foods that you love
  • If you don’t have hours to spend in the gym and are frustrated and fed up with your progress

If you said Yes to any of those, this course is for you and you will love it.

I guarantee it with a 30-day money back guarantee. 

How Do I Know This Isn’t Another Scam?

I hate scammers with a passion and I wish I every single one of them gets attacked my mass amounts of spiders. I got scammed out of $650 while looking for a new apartment in New York City by a scumbag and Western-Union. 

My testimonials are real people that you can often find active in my Facebook groups and social media circles and I wouldn’t be offering a 30-day money back guarantee if this was a scam.

Will This Work For Me?

This course is based on real science and facts, which is something that you can’t ignore (unless you’re an alien or a freak of nature or alien.)

I don’t think you want to sift through piles of research and spend $75,000+ on a master's degree, certifications, seminars and other continuing education courses, you can take my word for it.

This stuff works and you can try it with no risk. 

Is This Complicated?

If you can read English you have nothing to worry about. I packaged the course in an easy to follow way and made it simple to understand.

You don’t have time to dedicate to learning about The Krebs Cycle and Leucine’s effect on protein muscle synthesis.

That’s why I left all that crazy stuff out. 

No complicated words or systems to try and trick you. If you can read you will be able to understand what is going on. 

Do I Have To Take Supplements?

Absolutely not. I go into this in detail in the course. 

They are very small piece to the puzzle (roughly 5% of your fat loss progress.) 

Deciding what supplements to take is like contemplating what kind of toppings you are going to get on your ice cream sundae. 

Focusing on toppings without ice cream makes it stupid. 

I'll cover what is most important and is going to give you the best results. 

It’s not a game about doing a million little things that will help you lose 1 pound. It’s about doing the big things that will help you lose 20.  

Can I Drink Alcohol?

Yes, there are no foods that are completely off-limits. 

You will learn how to fit your favorite foods into the diet and still lose weight. 

This doesn’t mean you can drink a fifth of Jack Daniels every night but with the flexible dieting approach, you can learn how to fit alcohol into your week and still lose weight. 

Lose Fat Eating Foods You Love At My Risk.

 If you hate it, I will return your money within 30 days from the date you started. 

Don't put your health in the hands of doctors and the latest pills and no more fad diets that don’t work. 

You can save thousands of dollars and add years to your life if you start learning how to diet and work out the best way for you using these scientific and proven methods. 

You have 4 options besides joining the course but I will tell you why I truthfully believe this is the best option for you.

1. Spend thousands of dollars and waste years studying for the best nutrition certifications or going to school to be a registered dietician. 

But you don’t have that kind of time. 

You just want to look better and feel better starting today, not learn all the complicated physiology and complicated terms that come along with it. 

2. Buy a $14.95 “diet book” 

These are typically based on scare tactics and miracle potions that are not only useless but harmful to your long term health. 

Sure you will see short term results if you can follow an ultra-strict plan, but what happens when willpower drops off and you want to enjoy life like a normal person?

3. Hire a personal trainer who may or may not know what they are doing. 

The barrier of entry for trainers is quite low and anyone with a free weekend or a few hours to blow on an online course can become one. If you get stuck with one of these, your chances of seeing results drastically decrease and your potential of injuring yourself increases. 

4. Hire a high ticket coach

This is probably your best bet but is way more expensive and will usually end up running you $500+ per month. 

Not only that but most of these coaches don’t set things in a way where you learn the process behind what you are doing. 

This makes you reliant on them which isn’t maintainable in the long run. 

If you just want to throw away your money for nothing I have a better option for you: I’ll give you a link to my PayPal and after you go through the course you can send me all the extra money that you would be spending on high-ticket coaching and other crap because you know exactly what to do now.  

Losing Weight Doesn't Have To Suck 

I will show you how to lose fat eating foods you love entirely at my risk. 

You will learn how to eat foods you love and still lose weight and can do it for life. 

  • Imagine the confidence boost to see the scale drop 5lbs when you've been eating foods you absolutely love. Foods that have been banned from your old diets.
  • How would it feel to be the guy at your buddy's wedding that everyone looks at and says "Wow, what the hell happened to him, he looks great."
  • See the look on your Dr.'s face next time you go in for a check-up and are 6lbs lighter, added 4 lbs of muscle and improved your health markers.

Listen, the benefits you will get from this product aren't limited to the amount of fat that you will lose. 

It's deeper than that. 

This is about your entire life, mood, and mind switching to a more successful, productive and unstoppable person that will carry over in every aspect of your life. 

Do you want to get married? 

Great, I want to help you meet your future wife, have a great marriage, build a white picket fence and watch your kids swing on the tire swing in the front yard. 

Do you want to to be rich, single and sleep with Playboy bunnies every night (like Dan Bilzerian)?

Losing weight and getting your life together makes to a much more attractive, suitable and desirable man. 

Either way, this course will do it for you.  

This Is Your Chance For Special Launch Pricing

If you hate it, I will return your money within 30 days from the date you started. 

That's right, you can go through The Reliable Fat Loss Formula course risk-free for 30 days and have lifetime access to it for less than the cost a few Chipotle bowls. 

Basic $97

Plus $147

PremiuM $297

NOTE: Plus and Premium packages are ONLY available during launch

Or you can close this page and feel bad about yourself eating out because you don't know what you should be eating or how to manage a social life and your health.

See you on the inside.

The Cool Kids Club

Course Syllabus

Welcome to The Reliable Fat Loss Formula

Do You Make These Mistakes With Your Diet?

Making This Diet Stuff Easy For Life

Stay Fit And Add Years To Your Life

“I’ve finally found a healthy way of eating, that is not only sustainable and  allows me to perform well at the gym, but that I also enjoy and doesn’t make me feel restricted or guilty.” — Matilda,
"A combination of training and diet macros did the trick, but understanding the connection is a takeaway that goes even deeper than my gains" — Anonymous ,
"I haven't been in the 160lbs since college. I am learning so much about how my body works..." — Jamila ,
"Stepped on the scale for the first time in a week and am down from 238 to 234!" — Thomas ,
"I love the course, I fired my trainer last week. That's how much I am getting out of it." — Nick ,

Join The Reliable Fat Loss Formula Now!